
Is Your copy holding you back?
Let’s be real—if your words aren’t working, neither is your messaging.
Copy should grab attention, spark action, and make people want to buy.
If it’s not doing that, it’s costing you.
You don’t need louder copy—you need smarter copy.
The kind that adds 20–30% more revenue without sounding like a sales pitch.
That’s what I do.
And it’s probably what your business needs.Here’s how I can help:
Sick of terrible open rates? Your copy might be as dull and lifeless as your brother-in-law’s never-ending fishing stories. Let’s fix that!
SMS
Are your customers ghosting your texts like your high school crush? Stop sending messages that go nowhere, and start sending texts that grab attention and get read!
Social
Your posts are putting people to sleep faster than a bedtime story—minus the happy ending. Let’s wake them up with copy that grabs attention and keeps them reading!
tough love, real results
I learned what tough love really means at a young age — thanks, Mom.
It shaped me into who I am today.
A little rough around the edges.
But tough love isn’t always a bad thing. Sometimes, it’s exactly what we need.
If you want your copy to deliver REAL results, we’ve got to get real about what works — and what doesn’t.So, who can I help?
E-Commerce Brands
Your products deserve better than snooze-worthy copy. I write descriptions, emails, and ads so good, customers will hit “Add to Cart” faster than they regret an impulse buy.
Personal Brands
Your LinkedIn posts shouldn’t sound like they were written by a corporate robot. Let’s craft a voice that’s bold, human, and actually worth reading—so your audience hangs on every word (and not just out of polite obligation).
Food & Beverage
Your flavors are bold—your copy should be too. Let’s craft mouthwatering descriptions, crave-worthy ads, and emails so good they’ll have customers drooling before they even take a bite (or sip).
About Cal

I could give you the usual spiel about my passion for words and my “deep understanding of consumer psychology”... but let’s be real.
I write copy that makes people want to give you their money. Simple as that.
No fluff. No corporate nonsense. Just words that work.
I’ve got a knack for turning browsers into buyers, skeptics into superfans, and bland messaging into something people actually want to read.
If you're tired of weak, forgettable copy that barely moves the needle—good. You’re in the right place.
Now, let’s make your business some serious cash.
Book a Call. Now.
Every day you wait is a day your copy keeps underperforming—like a WiFi signal with one bar. Book a call now, and let’s craft messaging that grabs attention, sparks action, and actually makes you money!
Send a Message

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